Did you know that the Danish home and furnishing company Jysk has grown to become one of the biggest in Europe with revenues of 4,4 billion €?
Covid gave a sturdy bump for that growth, but the progress has continued for quite a many years. Jysk boasts already more than 3 000 stores in 50 countries. This as many markets as the industry giant IKEA, but with almost 10 times the stores than IKEA.
The growth has been achieved with a robust profitability. Last year Jysk was able to achieve profit margins of 13,8%. This was not only a Covid phenomenon as the profitability levels have been good before the pandemic.
And at a time of rapid growth of online, this was achieved with a very traditional bricks and mortar approach with probably rather limited sales through online.