Nemlig is almost as big as the Finnish online grocery market?

Danish pure play online grocer Nemlig saw a huge growth in revenue during 2021. During their fiscal year 2020/2021 (ending 7/2021), Nemlig had a revenue of 3 200 million Danish Krone. That is approximately 430 M€. Nemlig has grown very rapidly during the pandemic. Last year it grew a whopping 54%, from already high revenues in 2020.

During 2020, the online grocery market in Finland was approximately 400 M€ in total. From that there will be growth during 2021. So, most probably Finnish market is still a bit bigger than Nemlig.

However, the growth of Nemlig is illustrative of how fast and big purely online grocers can become. After all, Denmark has almost the same population than Finland. In terms of population density, Denmark is much more densely populated country.

Despite that, there will be significant growth potential for a pureplay online grocer in Finland also. Nemlig’s growth is not coming either as a monopolistic market leader. They are roughly 46% of the entire Danish online grocery market.