Nike Direct & Digital keep on growing

Nike reported another strong quarter. The top line revenue growth was not strong with only +1% growth. The image becomes clearer when viewed from the perspective of Direct & Wholesale segments.

Nike Direct grew by +9% whereas the Wholesale shrieked by-4% from last year. Within the Direct business Nike’s Digital sales grew by +14%.

This was the first time, when Direct sales represented more than 40% of overall Nike sales. During the last 12 months Nike Direct revenue has been $17,9 billion.

Nike Direct sales are almost 80% of total Adidas revenue in 2020

Digital sales represented a whopping 57,5% of all Direct sales for Nike. Nike Digital alone is approximately a $10 billion business in itself. Not bad for selling sneakers and sportswear online.