Online grocery remains high in Denmark

Online grocery retailing has remained on a high level in Denmark after the peak of the pandemic. In 2020 online jumped from 3,8% of the overall grocery market to above 5%. In H1/2021 online continuedyt’s rapid growth, but has stabilised to above 6% since then.

Of the Nordic countries, Denmark is the developed online grocery market with slightly higher penetration than Sweden, prior to pandemic and after it. Sweden went from 2,6% in 2019 to 5,8% in 2021.