Puuilo is diriving very profitable and fast sales growth

DIY and discount retailing segments have been growing rapidly for years. Tokmanni has been leading the category in Finland and also in the Nordics. However, there are fast growing challengers with rather impressive figures. Puuilo is one example of these.

The company has been growing rapidly during the recent years. In four years they have doubled their revenue to 238 M€. The pandemic provided a huge uptick in revenue for Puuilo (like for the entire category): +40% of growth.

Despite the rapid growth last year, the company seems to be on track to grow even even further this year. For the first three quarters of the year, the growth rates have encouraging, ranging from 5% to 21% on top of the high pandemic sales levels.

Profitable growth

Profit margins of Puuilo, Motonet & Tokmanni

An interesting in the growth story of Puuilo is the fact that they have been able to grow very profitably. In 2020 they reached a whopping 17,4% in profit margins. It is significantly higher than their most direct competitors Motonet and Tokmanni. For Tokmanni the lower level of profitability can be explained by the high amount grocery products, which provide high volumes, but decrease the margins.