Oda is Norway's biggest online grocery retailer with one of the most efficient logistics operations in the world. As Oda started to explore potential countries for expansion, they identified Finland as a potential country for expansion. During early 2020 Ada Insights conducted a market research on the Finnish grocery market and the growth potential for online channel in the market.

Geir Anders Haga, Director of International Expansion, Oda

"Arhi provided Oda with deep insights into the Finnish grocery market, which gave us comfort when selecting Finland as the first international market to expand.

It was a pleasure working with Arhi and I enjoyed the insightful discussions we have had. He has truly a passion for the industry and he is the most updated Finnish market expert I have met. I wish I had someone like Arhi in all the markets we are exploring."