Orkla - deepening online grocery understanding

Orkla is one of the biggest branded fast moving consumer goods supplier in the Nordics. The online grocery channel is growing rapidly. That will have significant impacts for the grocery suppliers also. During the fall of 2019, Ada Insights was involved in helping Orkla Suomi build more in-depth understanding of how consumers shop online and how online sales can be developed and activated together with retailers. The project consisted of experimentations and shared learnings with an individual retailer.

Jussi Tolvanen, Sales Director, Orkla Suomi

“Online has been an important channel for us to understand for quite some time. The work with Arhi in 2019 was one of the first systematic steps for us to really understand the anatomy of grocery online sales in Finland. Arhi’s work was very thorough and hands-on. His extensive experience in online grocery business was valuable in improving our understanding of online grocery sales also on very operational level.”