Online grocery remains high in Denmark
Denmark has been a forerunner in online grocery, with 4% of groceries sold online even prior to pandemic. After the pandemic highs of 7,3%, online represents now 5,3% of all grocery sold in Denmark.
Even though the rise of online was not as steep in Denmark as it was in some other countries, online has still seen big growth numbers. From last year online revenues have grown by 10% and from the Q3/2019 online has grown by 70+%.