Starbucks bouncing back with loyalty

Starbucks suffered significantly from the lockdowns of the pandemic. The pandemic induced decline was significantly worse than the severe crisis the company faced during 2008/2009 period.
Since the 2008 crisis Starbucks has actively built a huge base of loyal customer, reaching 25 million customers. The amount of money they have loaded on their Starbucks Cards is staggering: $2,6 billion.

The Starbucks Mobile App has been discussed a lot over the years. It is used in 25 % of US store transactions.