Ten things to know about Amazon

This time the “ten things to know” series will focus on Amazon. It has become one of the most successful retail companies, especially one of the fastest-growing retail companies in history.

The previous series covered Costco.

Amazon has forcefully shaped the retail industry's last ten years, especially regarding the media discussion around retailing. The company's meteoric growth has been one of the hottest topics in retailing and technology media.

This growth has outpaced any other retailer in history, even the massive growth of Walmart.

The figure above illustrates how Amazon has been able to catch up to Walmart during the last ten years.

Besides Walmart, Amazon has also been outgrowing the entire online market in the US, even though not as fast as gaining Walmart.

Amazon has found a great wave of retailing (growth of online), just like Sam Walton (growth of big box stores) did in his day, and has surfed the wave to the maximum. Today Amazon's share of online retailing stands at around 35%.

The following parts in the series about Amazon will cover more about how this huge revenue is distributed between different segments and the Internationalisation of the company 

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Would you like to learn more about the retail trends and numbers?

We conduct trend reviews, from individual presentations to ongoing quarterly reviews. Read more about them in the Services section or send us a message at arhi@adainsights.fi, and we can talk more about how we could help you understand the changing retail environment.