Inflation continues to outpace revenue growth in Swedish grocery market
For a year inflation has outpaced the revenue growth in Swedish grocery retailing. The price pressure related to rapid rise of the inflation and the customer willingness to buy cheaper products has lead to the explosive growth of Willy’s and demise of ICA. Another effect of the price pressure is the decline of the online channel.
For more than a year (17 consecutive months), online has been in decline. This decline has lead to the share of online pleatuauing to around 4,5%.
In February online represented 4,6% of all groceries sold in Sweden. That is significantly less than the pandemic levels, but almost 50% than before the pandemic.
The post-pandemic trend for online has been the move from Click & Collect to Home Delivery. Home Delivery represents currently 56,5% of online grocery.
